Gymshark and Bratz Bring Interactive Brand Activation to Mana Wynwood
The large-scale activation highlights Mana Wynwood as a premier Miami venue for brand activations, product launches, pop-ups, and experiential events.
Two globally recognized brands are coming together in Miami as Gymshark and Bratz celebrate the launch of their new GymBratz collection, launching June 8th, with a weekend-long experiential activation at Mana Wynwood. The event will take place June 6th & 7th, transforming a portion of the Wynwood property into an immersive fitness, lifestyle, and community-driven brand experience.
The GymBratz collection blends Gymshark’s performance-driven activewear with the bold, playful aesthetic that has made Bratz a cultural icon for more than two decades. Featuring sports bras, crop tops, shorts, and leggings in vibrant colorways, the limited-edition collection combines fitness functionality with fashion-forward styling.
Designed to bring the collaboration to life beyond the product launch, the activation will feature fitness programming by BabyMommaFit & Kasen Fitness, exclusive GymBratz merch, beauty touch-ups by e.l.f Cosmetics, music from DJ Bella Mar, and lastly, snacks and refreshments.
The event also highlights Mana Wynwood’s continued role as a destination for experiential marketing, brand activations, and pop-up events. Located in the heart of Miami’s Wynwood Arts District, the campus offers flexible indoor and outdoor event spaces capable of accommodating a wide range of activations, from fashion and fitness collaborations to large-scale cultural, entertainment, and corporate events.
